Friday, June 01, 2007

Generating new business leads

Mailing Lists are the lifeblood of many a company these days, but for them to be successful, a mailing list needs to be so much more than just a list of names. One way to do this is to use a direct marketing company to create such a list, and one of the best known companies in the direct marketing industry is Martin Worldwide, a California based company, that has created a new product called ResponseCom which combines over 100 demographic and psychographic variables to create a completely multi dimensional database. According to Chip Mathews, the Client Relationship Manager at Martin Worldwide, clients using this new database have already experienced increased responses, profitability and created new business opportunities. For any organization that relies on direct marketing for new business, using a dynamic list such as this is simply essential.

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