Thursday, April 12, 2007

Select your own gifts

This is a really great way to make customers happy. Quixtar's new online gift program allows gift recipients to select gifts from hundreds. The company sells products via a network of independent agents who sell products to their family and friends. Quixtar is listed at #20 on the Internet Retailer's Top 500 Guide. The company recently redid it's entire incentive and gift program to create the Ribbon brand. The gift giving business is worth over $250 billion a year.
Once notified of their gifts by mail or hand delivery, recipients log onto a web site with a redemption code that grants them access to specific gift collections, or albums. From there they can choose anything within the maximum dollar amount given. Albums contain name brand products ranging in value from $25 to $750. Collections are organized by themes targeting multiple age and interest groups, and gift selections are delivered without charge.

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