Thursday, April 12, 2007

Raymond looks to dress women too

Raymond, the company that has created a very recognizable brand for dressing men with its “The complete man” tag line, is now getting into clothing for women as well. The company did some research and found that the majority of working women purchased fabric at Raymond stores and took it to be stitched at their local tailors. Pradeep Bhandari, group president of Raymond wanted instead to offer the same services to women that it has been doing for men all these years and has signed a MoU with the renowned National Institute of Fashion Technology (NIFT) to train tailors for them, who will be able to offer stylish tailored and customized work wear to women.

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