Thursday, April 12, 2007

Google offers AOL specific ads

Marketers and advertisers using Google's advertising system will be able to purchase ads that are targeted specifically to AOL sites such as MapQuest and Moviefone as per a new program the AOL recently launched. With this program, AOL's new search will let marketers have the ability to customize its search advertisements to AOL customers. This will be Google's first time that it has offered targeted and site specific ads. All transactions will take place through AOL instead of Google.

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