Thursday, April 05, 2007

Big Bazaar to play BIG 92.7 FM in its stores

Big Bazaar announced that it had tied up with BIG 92.7 FM, an Adlabs initiative, to broadcast its radio at Big Bazaar outlets in Delhi, Mumbai, Kolkata, Bangalore and Food Bazaar outlets in Mumbai and Delhi. Anand Chakravarthy, National Marketing Head for BIG 92.7 FM, said that "Through this initiative, we would be able to make lakhs of people, who visit these outlets, sample our station. We are also working on entering into similar tie-ups with the company to play out our station at its Chennai outlets."

1 lakh=100,000

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