Friday, April 20, 2007

Are you ready for made-to-measure menswear?

The next hotspot in retailing is mens luxury clothing or made-to-measure menswear. If you have money to spend on anything and everything, then get your self a tailor who will custom fit clothes for you. Agenda reports on this trend that is due to a lot of more popular luxury items becoming blase and this is one of the ways that the super rich try to distinguish themselves from the ordinary rich. As the men's fashion director at Saks Fifth Avenue states, "We are so inundated with luxury right now that the guy who once bought three Zegna suits is upgrading to something even more luxurious." The labels that are already into this market include Zegna, Hugo Boss, Brioni and Ralph Lauren, besides the super luxurious Kiton and Savile Row tailors who have catered to such clients for the longest time.
Last year Giorgio Armani introduced a couture collection of made-to-measure suits called Giorgio Armani Fatto a Mano su Misura (Handmade to Measure). And on April 12 on Manhattan's Upper East Side, Tom Ford opened his first namesake boutique, a 1930s-style haberdashery, where shoppers can find such luxuries as $5,000 bespoke three-piece suits, 18-karat-gold and ebony sunglasses, and dressing gowns cut from 19th century jacquard fabrics.

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