Puma launches a denim line

German sport shoes and sportswear brand Puma and its Indian division Puma Sports India, has launched a line of jeanswear. The Puma-Evisu line is in collaboration with the Evisu designer denim brand and will offer a denim wear for both men and women. Puma has been expanding its product offerings to include several lifestyle and apparel items such as trousers, cargos and tshirts. Being one of the newer entrants to the Indian market, the company aims to become a desirable sports-lifestyle brand in the Indian market. There are 8 exclusive Puma stores at present, in Chennai, Bangalore, Delhi and Mumbai, and will be setting up stores in Kolkata and other cities in the North-east by the end of 2007.