Monday, March 05, 2007

Kirana stores know the value of brands too

Kirana store owners are a savvy lot. They really understand their consumers, since most are locals and have established long ties with them. Kirana stores know the power of branding and brand names and are likely to club together to form a single brand of stores with unified packaging, look and logo. It's a good way to compete against the larger retail stores and has been successfully implemented in South Africa.

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