How we decide to buy

The retail scenario is certainly very exciting these days. Almost everyday there is some news or the other about an international brand showing interest in opening stores here. Consumers here are earning more and want to spend more, plain and simple. Price still remains a crucial factor in determining purchasing a product but value or longevity is also extremely important. The other factor that consumer here are very attuned to is, Branding. This represents where we have reached in the social order of things and thus is very important in the decision making of a purchase.