Wednesday, March 21, 2007

Café Coffee Day's expansion plans

Amalgamated Bean Coffee’s café chain Café Coffee Day announced its expansion plans for the domestic and international front. According to Café Coffee Day’s director Naresh Malhotra, the company will use a variety of formats and locations to expand on the domestic front including cafés on the highways, malls, college campuses and in gardens. Cafés will also be targeting vegetarian customers and be on offer on airlines such as Air Deccan and GoAir.

at present there are 400 Café Coffee Day outlets in India and the company plans to expand this figure to 650 by March 2008. It also has 535 Coffee Day Xpress kiosks which will be increased to 800. It has 3,700 coffee vending machines which will be increased to 10,700 during the same period. On the international front, the company currently has 2 outlets in Karachi, Pakistan and three in Vienna, Austria with new stores being planned for Lahore and Islamabad in Pakistan and also for Switzerland, Czechoslovakia, Germany and Austria.

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