Thursday, February 08, 2007

UTV and Future Group to create youth entertainment brand

The Future Group will be entering another new segment. UTV Software Communications and the Future Group will jointly be launching a retail venture, including opening CafĂ© Lounges that would serve as brand extensions of UTV’s youth centric channel that is expected to launched by June 2007. Using these Cafe Lounges, the company hopes to attract youth for entertainment, gaming and relaxing atmosphere of a lounge. It looks like it will be a winning combination for both companies, as UTV has experience in entertainment and broadcasting, and the Future Group has retail experience.

No comments: