Retailers keen on private label beauty products

Prominent retail companies such as Pantaloon, Reliance and Bharti-Wal-Mart are planning to launch private labels for beauty products. The companies are in talks with VLCC (Vandana Luthra Curls and Curves), a fitness, health and beauty products company to manufacture private label beauty products. Pantaloon Retail, which is part of the Future Group, have already entered the health and beauty business with a service format of beauty salons, called Star and Sitara and have also started retailing beauty products through its new outlet called Turmeric. Now, Pantaloon is interested in VLCC to manufacture private label beauty products for them.