Tuesday, January 09, 2007

Oxford Bookstore looks to smaller towns

Business Standard reports that Oxford Bookstore is looking to expand across India and is focusing on tier I and tier II cities and towns over the next 5-10 years. New stores would be franchise models and would have a mix of small stores of less than 400 sq ft and large stores of around 6,000 sq ft.

According to Rajiv Chowdhry, chief executive officer of Apeejay Oxford Bookstore, "We plan to open 6 more Oxford Bookstores in India by March 2007, besides the existing 10." New stores will be opening in Shillong, Guwahati, Mysore and Coimbatore. Another focus area would be its junior section, which accounts for 20% of sales.

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