Wednesday, January 03, 2007

French retailer Decathlon scouting for Indian partner company

The Economic Times reports that Sports goods French retailer Decathlon is reportedly scouting for an Indian company to partner with to enter the Indian retail market. It has already mapped out its strategy for India in anticipation that the Indian government would allow FDI up to 49% in multi brand retail for sports goods. The company had recently withdrawn from the US market making its entry into India even more critical.

The company will be entering the Indian market in a phased manner, first setting up a warehouse in Gurgaon, for which it has already begun negotiating with real estate consultants. Once this is set up then it will enter a partnership with an Indian company, although if it will go for a franchisee model or a joint venture is not yet clear. Some sources suggest that the company is in talks with Sierra Industrial Enterprises, whose retail arm, Sports Station India introduced Nike brought Nike to the Indian market.

No comments: