Tuesday, January 09, 2007

Emami Group to enter retail industry

The Economic Times, The Hindu Business Line and Business Standard report that FMCG major, Emami Group plans to enter the retail industry after it has cut ties with Chennai based retail firm Landmark, and plans to open 7 stores in the next 18 months in Kolkata and the eastern region. The total investment for the new venture is estimated to be around Rs. 300-400 million. The Emami Group is holding talks with international companies for a strategic tie up but nothing has been finalized as yet.

At the purchase of Landmark brand by Tata’s last year, the company has bought out the Kolkata store from the Chennai Group and has renamed its stores as Starmark and has changed the name of its retail division from Emami Landmark Store Pvt. Ltd to Emami Retail Pvt. Ltd.

The company hopes to expand its stores and formats in the near future. Acc"We have three store formats -- the large stores that are upto 20,000 square feet in area and sell the entire product line of books, stationery, gifts, toys and music. The big format stores, upto 10,000 square feet in area, have gifts and stationeries merged into one section. And then we have the express stores varying between 1,000 to 3,000 square feet in area and having a boutique feel about it with soft lighting, chairs and wooden furnishings." ording to Gautam Jatia, chief executive officer of Starmark Store Ltd,

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