Friday, January 19, 2007

Creative Group plans to focus on domestic market

Business Standard reports that The Creative Group announced that it will be launching new lines of clothing for the domestic market. The company also exports garments to the US and Europe. According to Rahul Mehta, partner in Creative Casuals, “This year, the company plans to introduce menswear and ladieswear brands in different segments such as pret, mid- and mas-market segments with respective retail expansions.”

The company is making this move due to several factors, including the "booming economy, emergence of organized retail and changing awareness about fashion" that are leading to the rising demand of branded garments in the country. The company will also be considering opening another venture for a new fashion line, with a leading Bollywood actor as the brand ambassador. In another venture, Creative has tie up with two Ahmedabad based designers, Rahul Mishra and Samar Firdos for their couture brand.

Creative's first brand 109F, an upscale womens wear brand, was launched in November 2006, and the company plans to have 10 more stores initially, then another 35 over the next three years. Most stores will be opened in metros and tier I cities. 109F is also available at department stores such as Pantaloon and Piramyd. Its home furnishings brand is the well known Portico brand.

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