Wednesday, December 20, 2006

Santosh Desai, COO of McCann to join The Future Group

Lots of reshuffling in the retail industry currently going on.

After Harsh Bahadur, MD of Metro Cash & Carry India put in his papers, Business Standard reports that McCann Erikson’s President and COO, Santosh Desai announced that he will be joining Kishore Biyani’s Future Group as the head of Future Brands, a new company yet to be launched. Future Brands is to be a brand and marketing company, which will control 45-50% of the Future Group’s brands and will work on licensing and brand promotion.

The Future Group has a host of brands such as John Miller, Fresh and Pure and Bare. In this regard, Kishore Biyani, MD of the Future Group, said that "The campaigns for Dreamline and DJ&C will break shortly. The business model is very similar to what Martha Stewart does in the US."

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