Monday, November 13, 2006

Searching by appearance not words

The New York Times reports on a new trend this Christmas season's shopping has brought. Consumers can now search items by visuals to find something than maybe a celebrity has worn. is said to be the world's first visual search engine and its searches of itmes brings up products from over 200 merchants' websites.
The site, operated by San Mateo, Calif.-based Riya, an expert in visual computing, allows customers to click on images of celebrities wearing accessories or on pictures of handbags, jewelry, shoes and watches. In a few weeks, the site will add clothing, according to Riya's CEO and co-founder Munjal Shah. Eventually, customers will be able to download their own images onto the site.

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