Monday, November 13, 2006

Raymond to launch more brands for women

The Economic Times reports that Raymond will be bringing out new brands for women to balance its product mix and not be known only for its ‘complete man’ products. Shreyas Joshi, president (group apparel) for Raymond, told ET, “So far, we have been a men’s apparel-dominated brand while women’s wear is an interesting market, with not too many organized players in this segment. We are seriously looking at this segment, which we should be able to announce by January 2007. Yes, we could look at Jvs with international labels, too, or acquire existing brands.”

Currently, Raymond has 16 Be: stores, a women’s brand which features some of India’s top designers, and will be adding four more by March 2007. There will be multiple brands for women, including an ethnic wear brand. It’s other brands Manzoni has 2 stores at present and will add three by March 2007, Park Avenue, has 12 stores now and will be 25 stores by March 2007, Parx has five stores now and will have 12 stores soon, Zapp!, its children’s’ wear brand has two stores now and will add another 10 by March 2007.

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