Wednesday, November 15, 2006

HLL refashioning kirana stores

The Hindu Business Line reports that Hindustan Lever Ltd (HLL) has launched a project to improve the quality of kirana stores and make them compete with modern retail formats. The ‘Super Value Store’ programme is targeting mom-and-pop stores to update their look and help them add value to their stores. HLL will be buying shelf space from the retailer and giving a 3% discount to the retailer on its products. Besides theses tangibles, HLL will also train kirana stores on modern retail basics.

Industry sources estimate that the Super Value Programme will cover 15,000-20,000 kirana stores. One such store in South Delhi, who has been inducted in the program, has already seen a 20% increase in stores sales and a saving of Rs. 5,000-6,000 due to incentives of the scheme.

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