Friday, October 06, 2006

Tata-Woolworths partnership gives boosts consumer durable retail

The Hindu Business Line reports that The Tata Group’s partnership with Australian company Woolworths has given a boost to the retailing of consumer durables and electronics in India, even before its first store opens in Mumbai. The new venture titled Croma will be launched later this month and is likely to set the standard of service in the sector.

Croma will offer 6,000 products in eight categories, much larger than current retailers such as Vijay Sales, Viveks and Sumaria. Bipin Gurnani, CEO of Piramyd Mega Store said,
"The Tatas Woolworths venture is expected to create new zones and categories within durable retailing. New categories such as mobile, telecom, accessories are not the categories which the traditional retailers have."
The challenge, however, is to get customers to move out of their comfort zone of traditional city favorites and try these new all-India retailers instead.

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