Thursday, October 05, 2006

Reliance to set up bookstores

The Economic Times reports that Reliance Retail is getting set to enter the book retailing segment with its tie up with Roli Books, a Delhi based publication house and is also in talks with Prabhat Prakashan, a publishing house for Hindi and English books. This new venture is part of its retail initiative and will offer a wide range of products, with books being only one of them. Other products such as home videos, multimedia music and gift items are also likely to be stocked.

Regarding showcasing books, Kapil Kapoor, marketing head of Roli Books said, “We have been witnessing a serious lack of shelf space for displaying books. The entry of Reliance would provide us more space for display as well as supermarket and hypermarket formats would bring in better sales for the publishers.” With the entry and expansion of several other retailers such as Pantaloon’s Depot, Landmark, Crossword in the books category is seeing a lot of excitement.

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