Thursday, October 05, 2006

Lifestyle to launch 2 new brands

The Economic Times reports that the Dubai based Landmark Group’s department store chain; Lifestyle will be launching two new brands to increase its fashion sense. The two brands, Code and Forca will be targeted at fashion conscious men and women. While Code will have a range of apparel, knits and fashion accessories for men and women of the ages 25-35, Forca will primarily be a denim brand for men of the ages 18-25.

At present, the company has four in-house fashion brands, Zynuc & Nexus for men and Moiree and Mélange for women. After the introduction of Code, the Nexus brand will be discontinued. Lifestyle nets around 35% of its sales from private labels and both Code and Forca are expected to be high earners.

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