Saturday, October 14, 2006

International fashion and lifestyle magazines make a beeline for India

Business Standard reports that several international fashion and lifestyle magazines are realizing the potential of the Indian market and are heading to launch Indian editions. In the past few months, OK! and Marie Claire have been launched and Vogue and GP will soon be launching. While all international magazines will have world class paper, photography and international content, having in localized Indian flavor is seen as the key to success in the publishing world.

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