Wednesday, October 11, 2006

Future Group to make special formats targeting women

The Economic Times reports that The Future Group will soon be launching two new specialty formats targeting women, as part of its plan to be a major player in the fashion apparel and accessories segments. The new concepts, named Top 10 and Ethnic City, will be aimed at both working women and students.

Kishore Biyani, CEO of The Future Group, said that “There’s a huge potential for such specialty stores. By bringing some of the best-selling youthful brands under one roof, we will be able to cater to the needs of youth who are key drivers of fashion. Our research shows college-goers have different fashion needs and prefer a store that understands their requirements. This will be Top 10's core brand value.” These stores would range from 5,000-8,000 sq ft.

Ethnic City will carry Indian garments along with accessories such as bangles, stoles and footwear. The growth of this segment has come from the company’s experience of selling ethnic clothes in both Pantaloon and Big Bazaar.

No comments: