Friday, September 29, 2006

Pantaloon announces new format, Brand Factory

The Hindu Business Line reports that Pantaloon has announced a new format called Brand Factory that will offer fashion brands at factory prices, while not compromising on the shopping experience. Vishnu Prasad, President (south) and CEO for Central and Brand Factory, said that
"Factory outlets have become distinct shopping destinations with distinct audiences.… Brand Factory will offer brands at discounts and also provide the treatment and shopping experience that the customer deserves."
The first Brand Factory outlet will be opening in a Bangalore suburb, Marathahalli, where several other factory outlets are already located. The store will have120 brands such as Arrow, Esprit, Van Heusen, Levis, Reebok, Lee, Pepe, Wrangler, Provogue and others, spread over 70,000 sq ft of space.

The company plans to open 55 outlets by 2010, in 40 cities across India. The second outlet will open in Hyderabad in October and the third one in Ahmedabad. Pantaloon is looking to open outlets in metro’s and tier I towns with a population of more than 1 million.

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