Thursday, April 15, 2010
niche selling is the way to go
Niche selling and marketing has been around a long while. It just makes sense to create niche selling groups to cater more directly to your core customer, instead of having a little bit of everything for everyone. Take for example, this hip hop clothing site, that is very strongly focused on it's rather narrow niche customer base. While it has opted to have a narrow customer base, it will be able to penetrate deeper into its segment than a regular store would have and that's why it makes sense to plan and cater directly to your core customer. As a retail analyst, I see so many stores bite the dust just because they are indecisive on who they want to cater to.