the power of marketing

Did you ever wonder how certain celebratory acts came to first be? Like celebrating with cigars or toasting someone? Sometimes I think that a lot of these came about as marketing ploys to promote these products, to make them part of the mainstream, to make them cool and something everyone wants to do, especially after seeing them in movies. Is that the tactic of these tatuaje cigars, or are they more about just the pleasure of smoking a good cigar. I do wonder.