your company logo, where?

When I was sorting out stuff in my desk the other day, I found a couple of promotional items from a company that I worked for earlier and in my bag, is a box of mints that was sent to me complete with a set of promotional products with the company logo, a huge pen, a foam finger and tons of clips with the company name. OK, so the mints are really nice and the little tin is pretty cool, but the humongous pen and foam finger remind me of college days and have to go. Frankly, I've never really understood why companies spend so much money on stamping their logo on everything they can think of, but most employees seem to love it. Getting cool free stuff from the company you work for is often a huge incentive apparently!