Sunday, May 18, 2008

Steve & Barry's to the forefront


We all love fashion don't we! Well, I do but I hate to spend a fortune on it like a growing number of like minded consumers. The answer might just be Steve & Barry's, one of the most fun and interesting stores to be noticed in recent times. Started 23 years ago, by Steve Shore and Barry Prevor, the chain is taking America by storm, leaving similar concepts by Old Navy, H&M and Forever 21 way behind. It's closest competitor is Wal-Mart, which is not nearly as fashionable, of course.

With 264 stores across the country, Steve & Barry's are becoming the go-to store for fashionistas everywhere, albeit those who would rather spend less than a month's rent for a pair of pants. At Steve & Barry's everything is under $20, and these days everything is $8.98, since they are running a special offer. So Everything, yes Everything in the store is priced a flat rate of $8.98.

Even crazier is that this price also stands for Sarah Jessica Parker's Bitten line of clothing. The store is the only place to get official Sex & the City, The Movie merchandise as well. So how do they really manage to sell things at such a low price? Well, they cut corners everywhere besides the actual clothes. Even senior executives hunt for low budget fares and travel economy class, stay at budget motels and don't have extravagant offices, case in point the $20 office chairs. The company also selects locations that are a bit out of the way and not doing too well, to get a lower lease rate.

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