Tuesday, May 20, 2008

the power of a funny t-shirt

One of the most fun assignments I did as a college freshman was about the marketing effects of funny t-shirts. Some might disregard them as idiotic, some might just consider them as fanciful forays into childishness, but the one thing that you cannot do is underestimate their power of reaching out to their peers. If their is a product that you want sold in a specific niche, then the one thing that you must do is use a funny t-shirt campaign that will get you publicity, lots of advertising and create a buzz in the marketplace. It's a plan that has worked for thousands of companies and is likely to do so in the future as well.

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