Saturday, April 19, 2008

Targeting baby boomers

Last week I was doing some browsing and came across an advertisement about stair lifts that simplify lives of senior citizens who live in duplex apartments and houses. It is a fascinating time to be marketing anything towards this age group, as the baby boomers are a huge group and can make or break companies with their shopping decisions. There has been a general trend towards all products and services that are targeted towards this segment of consumers, from specialty doctors, real estate services, customized vacations and so on. As a marketer, there is no better time to unlock the potential of this consumer segment of society as it is now.

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