Saturday, July 14, 2007

Selecting leads

In today's business world, knowing the right people and having the right lists is the difference between success and failure. Direct marketing has come out of the shadows that it once inhabited and now takes center stage in all marketing decisions. Rightly so, the entire concept of direct marketing has changed and with it the perception that went along with it. One of the leading direct marketing companies is Martin Worldwide, which functions out of an office in Westlake Village, CA. The company has created a name for itself with its newest product ResponseCom, which combines over 100 demographic and psychographic factors to create new lists, including specific ones for Travel leads and so on. Using ResponseCom, it is possible to compile, track and optimize existing lists into a powerful and effective database.

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