Saturday, July 14, 2007

The risk of aping celebrities

The rise of celebrities and the magazines that are devoted to them have led to an entire industry of by products that are inspired by them. The average consumer wants to be like their favorite celebrity, eat like them, look like them and of course spend like them as well. Products like ionamin are suddenly becoming favorites of consumers who had no idea what it was earlier, thanks to the trend of looking like celebrities. Most people don't realize that celebrities work hard at looking good, investing a lot of time and energy in taking care of themselves since they need to look good for the long term and not just use a short term fix. The risk is completely on the consumer and not the celebrity they are aping.

No comments: