The US is pushing its marketing and sales pitch to Chinese to visit the US. The number of Chinese travelers who travel internationally is increasing fast and is expected to cross 100 million by 2020. Lots of cities and businesses in the US are setting up offices in China to add fuel to this boom and are also lobbying the government to ease travel restrictions on Chinese visiting the US.
At present, Chinese visitors accounted for only 320,000 or 1.5% of all international visitors in 2006, but these numbers are likely to grow and grow fast. According to Noel Irwin Hentshel, chief executive of AmericanTours International, China is set to account for one-tenth of 1 million customers that the company handles by 2009. Rising incomes of the Chinese and their love of brands and names is likely to push them to travel to known international destinations.