Tuesday, May 22, 2007

Marketing a destination

The power of marketing and advertising is pretty powerful. Take Goa for example, which was pretty much only a winter destination. The monsoon time is the low season there, with almost all the smaller shops and restaurants closing up completely for the summer. The hotels and airlines decided to spin the monsoon as the 'magic of the rains' kind of marketing targeted at domestic tourists, rather than international travelers. Thanks to this campaign, Goa is buzzing all year round, both international and domestic tourists are happy and hotels and airlines have filled rooms and seats that otherwise would have gone completely wasted. Marketing is indeed powerful and if done right, very successful as well.

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