Monday, May 21, 2007

Liven up a party with these edible favors

Niche marketing and customization are the two key ingredients to success of a business. If you offer something that everyone else also offers then you're going to have a hard time being noticed. Any business must create a niche for itself that is completely unique in terms of product or service or some other angle. Now, here's a great example of a business that offers a unique product that consumers are able to customize and therefor create a shopping memory. CandyUnderCover.com makes personalized candy bar wrappers, decorated cookies and personalized mint tins for weddings, bridal showers, party favors etc.

I simply love the fact that not everyone else does this and the service and product they provide is completely unique and different. Getting a personalized candy wrapper party favor for a birthday party is a really nice way to make it memorable and ensure that it is a success. These edible wedding favors are a really fun way to liven up an event and make it different from the run-of-the-mill events.

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