Monday, May 07, 2007

Are you cut out to be a market researcher?

The field of market research is on the rise again, due to lots of buzz on trends and social media. As companies expand globally, their need for market research on new countries, new cultures, new policies, and new products rises, which has led to the number of market research firms to rise rapidly. I find the field to be an extremely fascinating place, since I too am in research, although more on the retail and consumer side. Market research is for those who are constantly curious, for those who are constantly noticing new things, and for those who are adept at deciphering why people buy the things they do, and so much more.

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