Saturday, May 26, 2007

The age of the trendspotter

The growth of a trend right from the time it is barely a blip to when every second person is typing it in a Google search box is extremely fascination. The field of market research never was this interesting earlier on, but has some how transformed itself into the most hip and happening profession. Blog and social media have a lot to do with its popularity, as does the fact that as a society we are constantly looking for the next big idea to hit us. As a retail analyst, I find it an exciting time to be in this business.

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