Monday, April 16, 2007

Yahoo increases its newspaper network

Yahoo announced that it had added four new publishing companies to a venture that works with the company. The company is looking to integrate its search technology with its kitty of 264 newspapers covering 44 states. Yahoo and the newspaper publishers will share local news and will sell local advertising and will use Yahoo's search technology for its newspaper sites. The partnership earlier was focusing on selling job-searches online and in print through Yahoo's HotJobs job search service.
The growing consortium of newspapers working together with Yahoo on advertising widens a division in the industry between those papers and Gannett and Tribune, the No. 1 and No. 2 publishers by circulation. Tribune and Gannett have been working to form a separate national network for selling advertising online.

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