Friday, April 27, 2007

Targeting the right consumers

Direct mailing is becoming all the more important these days as a method of showcasing products and services.It's not an easy task to compile and create a program to send out to hundreds or thousands of consumers of the right profile. Martin Communications' ResponseCom is one of those that has succeeded in breaking the mold, by combining US Response and US Consumer databases, to churn out results by over 100 specializations based on demographics and psychographic criteria. Mailing lists are not useful unless they are the right combination of right consumers and right products. With some really solid experience in tracking, compiling and optimizing databases into cohesive direct mail campaigns, ResponseCom has been able to get higher response rates, greater profitability and bigger and better opportunities in business.

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