Tuesday, April 24, 2007

Study SEO tactics in school

Interesting news this: Ohio State University is now offering a class on Electronic Marketing, which will cover all aspects of paid and organic search, search engine optimization, analytics for a website, and all other promotion and marketing tactics. The course will be taught by Laura Thieme, president of Bizresearch, a search engine marketing company. Even more interestingly, some companies have already shown interest in hiring students from the class.
Thieme says she is introducing the students to such web site terminology as page title and meta-tag, and teaching them to use such technology as the site analytic tools from Web Tracker and search engine optimization tool WebPosition Gold. “They have to be good at getting rankings,” Thieme says. “That’s why they have to understand the jargon to be able to interact with programmers and web site designers.”

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