Wednesday, April 18, 2007

Learning language basics while you fly

This is a really great idea. Why didn't someone think of it earlier? Springwise reports that some air lines such as Air France have introduced in-flight language instruction on some of their flights this month. The audiovisual program has been developed by Berlitz and works on the regular in-flight programming, where passengers can learn some basic words relating to numbers, dates, words and dialogues in 23 languages. Other airlines who are also introducing the lessons are JAL, Singapore Airlines and Virgin Atlantic. This is a really great example of companies going further to connect with customers, offering services that make them stand apart from all others.

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