Tuesday, April 10, 2007

Combine web and catalog sales for a powerful result

Could combining a web and catalog focus help your company? The answer is Yes! Just by having your web and catalog platforms complement and coordinate with each other, you could improve sales on both. Lilian Vernon which is ranked # 66 in the Internet Retailer Top 500 Guide, is one company that timed it's email campaigns with its catalog deliveries, to enhance and raise awareness of one another.
The company decided to consolidate the two planned catalog mailings, with an insert of 36 pages of clearance merchandise in the regular new merchandise catalog planned for early in 2007. Lillian Vernon’s e-commerce group’s role in this mailing was to pave the way for the clearance items with a marketing e-mail that preceded by a few days the combined catalog drop. Lillian Vernon is No. 66 in the Internet Retailer Top 500 Guide.

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