Wednesday, March 21, 2007

Reaching high-end customers

Some interesting research for advertising and marketing professionals on eMarketer on how high end consumers are not interested in banner and pop-up ads. According to research by JupiterReseach, affluent Internet users spend an average of 17 hours a week online and visit more business and research based sites than other Internet users. The high end consumers are usually specifically looking for information. Marketers need to focus on providing this information by creating search advertising and helping consumers find information instead of banner ads and pop-up ads. Affluent consumers are also more likely to use Instant Messaging and read and write blogs.

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