The two most popular uses of the Internet are email (or other forms of networking) and shopping. Ecommerce is a booming sector and if you are a small retailer, there's never been a better time to get involved in this part of the industry. The crucial factor in setting up an online store is to get is professionally built as consumers are a very savvy lot and will disregard even superior products if the site is not up to the mark.
Marketing and promotion are only of use if you already have an efficient and professional shopping cart system set up. Online security is also extremely high up in the list of consumers requirements and that's something that you simply cannot play around with. Ashop Commerce is a really good place to have you ecommerce software system set up, as it is one of the easiest and intuitive web based systems to use and has received several awards. With Ashop you will be able to create the best kind of system that your store needs. For more information, I'd suggest you try the demo store online at their site.