Wednesday, February 28, 2007

New Business Idea: Getting rid of junk mail

This has to be one of the coolest new business ideas that I have read about lately. 41Pounds is a community of people that has vowed to get rid of the daily dose of junk mail. Why is it called 41Pounds? Because that is the estimated amount of junk mail that an average person gets in a year. What they do is contact anywhere from 20-30 direct mailers to take your name of their list. So how much junk mail is really out there? 4 million tons of junk mail is produced each year, worth approximately 100 million trees.

Here are some statistics from their site:
  • Each person will receive almost 560 pieces of junk mail this year.
  • The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail.
  • More than 4 million tons (62,000,000,000 (billion) pieces) of junk mail are produced yearly.
  • The majority of household waste consists of unsolicited mail.

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