Ice Cream for grown ups

Here's a really interesting new concept that I read on Springwise.com, which is absolute favorite reading material of the day, Ice cream for grown ups. Scoop sells ice cream in a pink and black van and will be traveling through the summer to UK's festival spots. With ice cream flavors like Vintage Marmalade and Turkish Delight, sold in small Chinese take out boxes, the fun flavors and sexy theme is a hit with customers so far. The Scoop concept was created by Adam Ellis, Design Director of Coley Porter Bell, a London based agency as part of the company's own Blue Sky competition in which the winner gets a two week vacation and GBP 2,000 to start a business.