Wednesday, December 13, 2006

Increasing your site's popularity

When I first started this blog over two years ago, I couldn't have cared less about readership, feeds, popularity, ranking etc. Unfortunately, I succummed to the need to have a highly rated website and started researching how Google indexes sites and rates them. Google's algorithm to rating sites is complicated and circumtious for anyone who is not extremely tech saavy and a mathematician to boot to understand. By and large, Google ranks sites based on on-site factors as well as off-site factors which base 35-45% of the rank. In layman's terms, Page Rank is how popular your site is. The fact is that page rank doesn't hold as much weight as it used to since it can be manipulated quite easily.

Google instead looks for inbound links, text around the link, the title tag etc in your site. Google is testing a new algorithm called the Latent Symtantec Indexing (LSI), which evaluates how words are related to each other on your site. Now, link popularity is key to being ranked higher by Google, having credible inbound and outbound links. While links can be purchased or exchanged between sites, the best way is press release distribution, which blogs are naturally attuned to doing. Blogitive uses this system with its network of over 2000 blogs, which has proven to be an effective system of increasing link popularity.

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