Shoppers’ Stop plans on making ‘fun centers’ for families

Daily News & Analysis reports that Shoppers’ Stop is picking up 45% stake in Time Zone Entertainment Pvt. Ltd.’s India operations to connect with families and young adults via entertainment. BS Nagesh, CEO of Shoppers’ Stop, told DNA Money that, “The board has just approved of the company’s decision to synergize our existing business with entertainment facility. To this effect, we will be acquiring 45% stake in this family entertainment centre (FEC) company operating under the brand ‘Timezone’.”

At present Time Zone Entertainment operates three family entertainment centers (FECs) in India, Inorbit Mall in Mumbai, Gallops Mall in Ahmedabad and Salt Lake City Centre in Kolkata. According to industry sources, the company is planning to increase their operations to have 100 such outlets.

Comments

Sage said…
hey there
this is sageraj
i got link to ur blog thru google alert on shoppers stop , u had written small article on it in ur blog. so went thru few others too.
I liked book review of C.K.Prahalads BOP book.
went thru few others too, and it was nice work. Keep it up
Shalini said…
Thanks Sageraj! It's a work in progress I guess. Do you write on retail too?
Sage said…
This comment has been removed by a blog administrator.
Sage said…
hi there
i think my reply comes in very late. so my apologies for tht.
anyway well i just changed the job , so in my previous job i use to track retail sector and companies on it, so i kind of use to write about retail sector and more specifically about companies.
incase u wan get in touch with me write on sagerajb@rediffmail.com.
thnx.
Shalini said…
Hello Sageraj, retail sector is the one the watch these days. Good luck on your new job!
Sage said…
thank for ur wishes.
well if i can ask, what do u do?
Shalini said…
I am in retail and have worked with companies such as JCPenney and Kmart in the US. I moved back to India in 2004 and did a short stint with an Indian children's wear retailer, but now am concentrating on writing business and retail reports for companies in India and abroad.
Sage said…
Ok that’s interesting, may be u can be of some help to me.
Well currently I am working as research analyst with one of the leading domestic stock broking firm in Mumbai, but I have been thinking of switching to retailing industry, in fact I had given job interview at Hypercity but thing dint turn-up. But now I think may be you can help me out a bit, if possible send me or suggest me something that I can read which can give me detail idea abut retailing companies or industry. I use to track it but then I left it and haven’t been in touch. So send me something if possible.
Got some interesting news to share with u, there are rumors that reliance is looking to buying out a company called Orient Craft. Orient is India’s largest garment manufacturer and one of supplier to wal-mart. If recent news is to be believed reliance wants to sell denim jeans at 199 and shirts at 99. Well it already manufactures polyester and clothes through Vimal. If he does buy orient then he would be present across the value chain.
Its interesting phenomena to see divergence of strategy that is used by players compare to their western counterparts. While Reliance wants to own everything right from factory to dairy to trucks (to supply) to shops , while Pantaloon on other hand follows strategic partnership model, it has acquired strategic stake in many different companies that are either manufacturers of certain goods/item or have franchisee rights to certain brands, while Shoppers more or less is pure retailer and doesn’t want to get into manufacturing in anyway not even strategic stake but ya expanding through franchisee route (mothercare). Hey who do you think would rule Indian retail industry? Since you have worked in industry and have better grasp of the sector and strategy, who do you think would be better retailer?.
Shalini said…
Well, with your background in research, you could easily switch to the retail industry, in logistics, supply chain management, strategy etc. The key to be good in retail is to get down to the brasstacks and understand what the consumer wants, instead of looking only at figures and reports. Retail is all about the shopfloor, where customer connects with the merchandise.

Pantaloon is the most successful retailer in India at present, since Reliance is too new on the scene to be judged, even though they are pouring in money like there's no tomorrow (therefore investing money in all the backward linkages). On pure retail, Pantaloon wins hands down and would be a good company to work in as they treat their employees very well, something that Reliance has so far not established itself on.
Sage said…
ok i guess i need to visit shopping malls and arcade more often. thanks.

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